The second stop of the Loeries Africa Roadshow took place in in Dar es Salaam, Tanzania at the Best Western Coral Beach Hotel with a crowd of around 70 representatives from the brand communications industry.
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
Staff Reporter 21 Sep 2013