A new digital format in the African out of home market has been introduced by JCDecaux Sub-Saharan Africa: digital video walls
Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this
Louise Marsland 31 Aug 2017
Samsung Electronics Tanzania, in partnership with one of Tanzania's outdoor players, Continental Outdoor Media, has embarked on an innovative campaign to share experiences among technologically empowered and social media-connected audiences
Alliance Media and Vodacom have partnered on a new campaign focused on encouraging people to save money through their phones. Vodacom has started the M-Pawa campaign and the large-format billboards can be seen all over Tanzania
Alliance Media 1 Dec 2014
Continental Outdoor is leading the way in paving South Africa and sub-Saharan Africa's roads, commuter and consumer convergence areas with digital advertising screens. It is fast expanding its network across Africa
JCDecaux 27 Aug 2014
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
Staff Reporter 21 Sep 2013
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
Nandkishor Buty 30 Jan 2013
Alliance Media Burundi has recently completed the installation of various new billboard structures in the East African country. The structures are all fully imported large format advertising devices whose advertising has been taken up by the country's leading brands.
Alliance Media 12 Dec 2012
Traffic calming circles in Dar es Salaam, Tanzania, have been tranformed into 'works of art' as part of that city's urban regeneration and beautification initiative. Continental Outdoor Media worked in conjunction with local artists to beautify this road infrastructure.
Traffic calming circles in Dar es Salaam, Tanzania, have been upgraded to 'works of art' as part of that city's urban regeneration and beautification initiative. Continental Outdoor Media worked in conjunction with local artists to beautify this road infrastructure.
JCDecaux 11 Jul 2012