Customer experience or CX is undoubtedly a hot topic for your brand, but if all you do is talk about it in your silos, chances are you'll be left in the dust by your competitors who are taking those insights into what consumers want and making a change. Here's why you need to cut the red tape and take the plunge yourself, from the opening panel of CEM Africa 2017.
Leigh Andrews 1 day ago
There's a big race in marketing to drive artificial intelligence into their channels and consumer facing products. Especially with rise of chatbots, which has become the perfect interface to speak to an AI product. Marketers should be looking carefully at AI but new technologies are providing value in even better corners of the marketing spectrum.
Mike Saunders 1 day ago
In an African first, AfriDocs Anytime is now available as a free streaming platform on www.afridocs.net with a catalogue that includes nearly 40 films available for viewing at any time.
DAR ES SALAAM, Tanzania - A mobile app and online web portal designed to provide mentorship and learning on the go for girls and women in Africa has been launched by the Tanzania Women of Achievement (TWA).
The trade and investment relationship with the United States through AGOA should support the continent's efforts to industrialise in line with Agenda 2063; and contribute to regional integration and support the development of regional value-chains, Africa ministers of trade have emphasised in a joint statement.
Fifteen emerging young African entrepreneurs will put their talent to work on the continent after being chosen as finalists in the Anzisha Prize 2017.
Ghanaian tech startup, OMG Digital has been called the “Buzzfeed of Africa”, creating multi-media content aimed at Africa's 250 million millennials. It already has monthly aggregated content views of over 90 million on social media and 4.5 million website readers since its launch in 2016.
Louise Marsland 3 days ago
How quickly and effectively marketers respond and adapt to ongoing consumer feedback is the new determinant of brand performance according to a new survey report, released by the Chief Marketing Officer (CMO) Council.
RABAT, Morocco - The persistence of conflicts and wars on the continent continues to fuel uncertainty for the resolve of African leaders to strive and propose a better life for the youth and future generations.
Jean Pierre Elong Mbassi 3 days ago
PARIS - Mozilla, the non-profit which runs the Firefox internet browser, said it was launching a drive against "fake news" as fact-checking software backed by eBay founder Pierre Omidyar got its first run-out in public.
I made a decision a while ago when I started my PR agency to offer my services exclusively to SMEs. It was both an altruistic and strategic business decision. Though it provides a number of opportunities, it is definitely not without its challenges; some of which I have listed below:
Thoriso Kolobe 11 Aug 2017
Imagine a brand that offers fantastic products and brilliant service but pays its staff below the minimum wage. Or a store that sells wonderful clothes, except they are made in sweatshops that exploit their staff. Or a YouTube video showing less-than-stellar customer service that is viewed hundreds of millions of times. Cases like these are surprisingly common, and make for great headlines - often at the expense of a brand's reputation, value and success.
Adam Howatson 11 Aug 2017
By 2034 Africa is expected to have the world's largest working-age population of 1.1 billion—yet only 3 to 4 million jobs are created annually. That means there's an urgent need to create opportunities for the millions of people on the continent who are creative, smart and driven to succeed.
Juliet Ehimuan-Chiazor 11 Aug 2017