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Leigh Andrews

Editor-in-Chief: Marketing & Media at Bizcommunity
Location:Cape Town, South Africa
Google talk:leighkandrews
Skype:Leigh.Andrews84

Profile

Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com and one of our Lifestyle contributors. She is the only SA finalist shortlisted for the Women in Marketing #WIMawards2017, and can be reached at .
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Current employment

Editor-in-Chief: Marketing & Media
Bizcommunity - www.bizcommunity.com/
Present - Cape Town

Skills

SEO, Blogging, Creative writing, Journalism print and online

Qualification

BA Journalism
Year completed:2004
Education level:Degree
Final year subjects:Journalism
Psychology
Institution:RAU
Location:Johannesburg, South Africa
 
BA (Hons) Psych
Year completed:2005
Education level:Honours
Final year subjects:Psychometry
Institution:UJ
Location:Johannesburg, South Africa
 
#OurWorldIsRed: Recolouring the e.tv entertainment spectrum

Earlier this month, I chatted to e.tv MD Marlon Davids about their growth over the past two decades as SA's fifth terrestrial television channel and biggest independent one, as well as the channel's new #OurWorldIsRed campaign

By Leigh Andrews 20 hours ago

M&N Brands: Building an SA-owned ad network, for Africans, by Africans

Earlier this week, it was announced that M&N Brands has acquired Mela Events. Here, M&N Brands Group CEO Zibusiso Mkhwanazi and Mela Events' owners, Tiziana Tucci and Enelra Booth, let us in on what the acquisition foretells of M&N Brands' pan-African future

By Leigh Andrews 1 day ago

#BehindtheSelfie with... Rhodé Marshall

This week, we go behind the selfie with Rhodé Marshall, #Trending co-editor at City Press

By Leigh Andrews 1 day ago

Taking TV into the real world in 2018 with commercial partnerships

In this era of multi-channel marketing, success is no longer measured by the advert, but rather the full viewer package. Debbie Brady, commercial director for Discovery Networks Africa, lets us in on the importance of commercial partnerships to generate revenue and increase brand awareness

By Leigh Andrews 2 days ago

#LoeriesRanking with... Grey Advertising

Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top-ranked creatives post-celebrations. We continue the local insights with Grey Advertising

By Leigh Andrews 8 Dec 2017

Get to grips with CX and the customer journey now, or else...

Demographica CEO Warren Moss explains why your 2018/2019/2020 strategy sessions need to go beyond the generic inside-out design thinking filter and truly focus on the customer journey

By Leigh Andrews 7 Dec 2017

#BehindtheSelfie with... Ari Kruger

This week, we go behind the selfie with Ari Kruger of Sketchbook Studios. He's co-creator and director of eight-part debut Showmax Original Tali's Wedding Diary, on air from 14 December

By Leigh Andrews 6 Dec 2017

Why digital publishers need to rethink what they're doing

Jochem Wijnands, Dutch founder and CEO of TRVL (it's pronounced as an acronym), explains the need for a 'build it yourself' mindset and putting user experience first when it comes to digital publishing

By Leigh Andrews 5 Dec 2017

#LoeriesRanking with... Joe Public

Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top-ranked creatives post-celebrations. We continue the local insights with Joe Public

By Leigh Andrews 1 Dec 2017

The gender tradition-transforming power of advertising

Swati Bhattacharya, CCO of FCB Ulka in India, explains the intricacies of changing a 400-year-old Hindu tradition from one of status-based exclusion into a sisterhood of inclusion through the #NoConditionsApply campaign

By Leigh Andrews 30 Nov 2017

#BehindtheSelfie with... Andrew Brand

This extended #EntrepreneurMonth, we go behind the selfie go behind the selfie with Andrew Brand, CEO of Ninety9c, awarded #FMAdFocus2017's 'partnership of the year' for their work with Checkers

By Leigh Andrews 29 Nov 2017

7Films on their incredible 'story first' 2017

Production company 7Films lets us on their successful year on the overseas award track as well as the local recognition they received from the Loeries, where they ranked second best in the land for TV, film and video production; the Pendorings, where they were ranked third overall - including agencies, and more

By Leigh Andrews 24 Nov 2017

Nourishing body, belly and soul at MyUtopia

It's no accident that premium lifestyle space MyUtopia is named just that, as 'utopia' is defined as 'An imagined place or state of things in which everything is perfect.' Here's why you need stop imagining it and make balance and 'being your best self' part of your reality

By Leigh Andrews 24 Nov 2017

#Pendoring2017: Praat met... The Odd Number

The Pendoring Awards' top-ranked The Odd Number shares why it's important for creatives and brands alike to talk to their target audience in a language they understand and feel

By Leigh Andrews 24 Nov 2017

#EntrepreneurMonth: Fast-track innovation with design-thinking methodology

Lethabo Motsoaledi and Matthew Westaway are the dynamic engineering-educated duo and joint CEOs behind disruptive intelligence innovation studio, Motsoaledi & West. Here's why design thinking is a must for any business.

By Leigh Andrews 23 Nov 2017

The new corporate digital reality of Outside Insight

Meltwater's global CEO, Jorn Lyseggen explains the crux of his book on the new digital reality that those who leverage insights from external data or digital breadcrumbs will find themselves at an information advantage over those that don't. Here's why you need to focus on Outside Insight or fall behind

By Leigh Andrews 23 Nov 2017

#Pendoring2017: Praat met... Black Khaki

The Pendoring Awards not only reward marketing communication in all of SA's indigenous languages apart from English, they've also created their own ranking. Here, joint fourth-ranked Black Khaki shares, "You don't have to be English, wear a three-piece suit, or have the old-school English tie to be creative"

By Leigh Andrews 23 Nov 2017

Getting to grips with the Scopen Agency Scope 2017

The results of the second edition of the Scopen Agency Scope are in! I caught up with Scopen's global CEO Cesar Vacchiano and Johanna McDowell of IAS on the importance of client-agency relationships, particularly with BEE being a uniquely SA component within the global advertising landscape

By Leigh Andrews 22 Nov 2017

#BehindtheSelfie with... Dale Ferreira

This extended #EntrepreneurMonth, we go behind the selfie with Dale Ferreira, MD of creative digital marketing agency, Sconetent (it rhymes with 'content', if you're not sure)

By Leigh Andrews 22 Nov 2017

#Pendoring2017: Praat met... Joe Public United

Here's why the Pendoring Awards' second-ranked Joe Public United believes Madiba's sentiment that when you speak to someone in their mother-tongue, you really do speak to their hearts.

By Leigh Andrews 22 Nov 2017

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